MASTERCLASSES

Communication is the most powerful skill a creative professional can possess. It’s essential to forging strong connections, achieving success and being heard.

An AIGA medalist for her contribution to the field of design and Founding Chair of NYC’s first MFA program in Design for Social Innovation, Cheryl Heller will take you through the essentials and secrets of communication design. Cheryl will help you strengthen your personal voice, build compelling arguments and persuasive presentations and teach you to grow your professional practice through effective communication.

Learn how to skip the jargon and get in touch with what you really want to say. From reading the invisible dynamics of an audience, to maximising your personal and social impact as a communicator – this masterclass has it covered.

To learn more about design for social innovation, hear Cheryl speak at the Sex, Drugs & Helvetica conference in Melbourne or Brisbane.

Making a brand that successfully engages its audience is the end goal for any designer working in branding, so the process you take to get there is crucial.

This invaluable masterclass will be run by London-based creative director James Greenfield, who has worked on projects for some of the world’s biggest brands, including Google, Microsoft and Nike. Taking you step by step through the same in-house design process James and his design team used to rebrand Airbnb, the workshop will place you in the shoes of Airbnb’s founders and reveal just what it takes to rebrand a $10billion company.

Through branding exercises and discussions, you’ll learn how to make a brand that wins over the client and engages with its audience. From how to communicate a company’s values and personality, to learning effective communication skills to sell your ideas, James will cover it all.

For the full story of the Airbnb rebrand, hear James speak at the Sex, Drugs & Helvetica conference in Melbourne or Brisbane.